Strong & Herd LLP articles on key international trade topics is a quick way to get an expert view of matters relating to export, import and customs procedures and related international trade issues.  Written by S&H LLP partners or associates, these articles provide additional information and work in association with our blogs - import/export matters;  EU customs updatesIncoterms 2010 - and News section of the website.

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December 2015

1.Sales Techniques for Exporter

Selling is selling is selling. But even the most experienced sales professional can benefit from some particular techniques in pitching to a customer in a different country. Read More 


2.Stretching a point 

Target setting can be a very effective tool in managing international distributors or agents. Most people are probably familiar with the conventional SMART rules of target setting, an acronym reminding us that targets should be. . . Read More 


November 2015

1. Creating an International Network

Ok so you’ve got a great product or service. Your customers love you. Business is already beginning to grow in other countries. How do you get from here to having a really effective international network that will turn your brands global? Read More


2. Routes to Market - Direct or Indirect 

Exporting is not really very different to selling in one’s home market, but it does come with quite a number of issues that we need to think about from the start. Read More 

June 2015

1. The Quotation 

February 2015

1. The Enquiry - Evaluating the Opportunity the Kipling Way

January 2015

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