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New for 2010

Cultural Issues in International Trade (Manchester)

£295.00 + VAT per delegate
OneCall clients: remember to claim your discount fee of £225.00

This one day course covers the reasons for cultural differences, where exporters can find relevant information, and finally how exporters must behave to recognise those differences. A number of exporters have already recognised the effect on their businesses which can be caused by linguistic deficiencies-and many have taken positive steps to address this. However, greater problems can be caused by a failure on the part of the exporters to recognise cultural issues. Delegates will appreciate the importance of preparation before meeting a customer from a different cultural background-and how to improve their performance as a result.


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Strong & Herd LLP
Suite 5B,
Manchester International Office Centre,
Styal Road,
Manchester,
M22 5WB

T: 0161 499 7000
F: 0161 499 7100
info@strongandherd.co.uk
www.strongandherd.co.uk