John Reed

•  Member of the Institue of Export



An experienced and hands-on consultant, strategist, and mentor to businesses who want to build or improve their international profile, John worked in international selling for many years before establishing Exportaid in 2002. While his business works across a number of industry sectors, his key experience is with construction related products and services. Never afraid of a challenge, John’s experience has been instrumental in creating long term opportunities for his clients out of sometimes daunting business challenges. He thoroughly enjoys what he does, and loves travelling.

John established Exportaid to help UK companies to develop their international trade, to minimise risks and maximise profitability. Contracted to Chamberlink Manchester 2003-2005, recruited companies to UKTI’s Passport to Export scheme (P2E), training 120+ businesses in NW England. Exportaid has since worked with companies in the creative arts, engineering, clothing & fashion, textiles, capital equipment, and supplies regular updates to a database of some 2,500 companies internationally. Currently working on projects with wall cladding, environmental drainage, and lifting hoists.
Most fulfilling achievement –re-negotiating an insecure $350,000 deal for 20 incinerators into Iraq in 2005-2006, ensuring payment routes, securing shipments, and setting up a Baghdad distributor.

John worked for Low & Bonar as Export Sales Manager 1997-2004. Specification selling of carpet tiles into the international markets by appointing and training 32 agents and distributors worldwide, from Europe & Scandinavia, into Russia and Turkey, selling occasionally into the Middle East & Far East, and establishing Australian distributor.
Most fulfilling achievement – increased annual export sales from £400,000 1997 to £1 million 1999.

John was employed by Calder Wilkinson Ltd 1994-1997 as Export Sales manager. Moved with the sale of W.A. Fell and continued to sell a full range of woodworking machinery to businesses in the UK, USA & Canada, and to India, with remote selling to West & South Africa & Middle East.
Most fulfilling achievement – selling 5 x £40,000 machines to a mill in South Carolina

From 1989-1994 John was Export Sales Manager for W.A.Fell & Co, originally employed as a Sales Engineer, sold capital woodworking machinery and tooling throughout the UK, then within the first year given responsibility for the USA & Canada.
Most fulfilling achievement - created all the marketing & promotional material for a joint venture between W.A. Fell and Western Cutterheads of Kentucky.


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