Niamh combines technical proficiency in UK customs regulations with over 15 years of experience in marketing and strategic communications. Her dual role bridges expert regulatory advice with stakeholder engagement and knowledge dissemination, supporting clients and the wider international trade community.

Niamh specialises in UK Customs and International Trade, with a particular focus on Northern Ireland post-Brexit. She provides tailored guidance on regulatory changes, movements of goods between Great Britain and Northern Ireland, and the operational requirements of the Northern Ireland Protocol.

With a career foundation in high-level marketing and communications roles, Niamh brings a business-focused approach to customs compliance. She simplifies both UK and EU complex regulations, ensuring clients can clearly interpret and effectively apply them to their business scenarios. Her ability to communicate technical content in a structured and accessible manner demonstrates her commitment to making customs compliance more understandable.

As Head of Communications, Niamh leads Strong & Herd's communications and editorial strategy, and regularly contributes to its external communications in the international trade sector. Her leadership in this area ensures the audience is well-informed about the latest trade developments. This cross-functional expertise makes her a key contact for businesses seeking practical customs advice and a deeper understanding of the strategic impact of trade regulations in the UK and Northern Ireland context.