New EU Legislation on General Product Safety

BY:

Tim Hiscock
15 May 2023

SHARE:

New legislation is imminent that will affect businesses exporting products to EU countries. 

On 25th April, the Council of Europe adopted the General Product Safety Regulation (GPSR). The regulation will be published shortly and extend all products’ safety requirements. The legislation is expected to have a particularly significant impact on online marketplaces, which will, in future, have a legal obligation to act if they detect a dangerous product on their platform. 


British companies will have to name a responsible person or firm based in the EU who will be accountable. Until now, similar requirements only applied to specific products, such as medical products and products carrying the CE mark. Even before the new legislation comes into effect, some EU retailers are known to be demanding that information about a responsible person be included on the product and/or packaging. 


The regulation will come into force on the 20th day after its publication, but member states will have 18 months to enforce it. 

Exporters to the EU of goods not currently covered by specific safety legislation, as well as those selling through online platforms, should act to comply with the new requirements. 


The full script of the regulation can be accessed here. 


While you are here, you may be interested in some Strong & Herd LLP training courses related to this topic: 


Export Essentials


OneCall™ Email assistance as and when required; A one-call solution for all your import, export and customs enquiries. Export help. Import help. Customs help.

Stay informed about customs and international trade matters by subscribing to our OneCall™ service. This comprehensive offering includes a dedicated email helpline for support, timely practical updates direct to your inbox (Did You Know?), monthly UK Customs & Trade Briefings and access to an interactive members' area with an exclusive community for our subscribers.

Subscribe Today ➝

International Trade Updates & Spotlight Newsletter

Subscribe to our free information emails covering international trade topics...

Subscribe to our newsletter ➝

MORE INDUSTRY INSIGHTS...

by Andy Baker 28 April 2026
On the 29 th April 2026, there will be a system outage to enable HMRC to deploy a fix. This outage will be between 21:30 and 23:00.
by Gail Leeson 23 April 2026
HMRC have advised that the Customs Declaration Service (CDS) will be unavailable to users for scheduled maintenance as follows: Wednesday 29 th April 21:30 until 23.00.
by Andy Baker 22 April 2026
April 20 2026, CAPE became live for traders and freight forwarders to arrange for consolidated reclaims of IEEPA duties.
Show More